A Pittsburgh, Pennsylvania man has made a bold move, claiming he will no longer click on links that promise to show you something that “will change your life” or “have you in awe”.
“I’m getting sick of it,” explains Gord Hepper, 34. “Every link I see on Facebook or Twitter promises me something awesome and usually ends up to be something really sappy and sad.”
The growth of “click-bait” links has increased exponentially over the last few years, making this promise Hepper made seem next to impossible to keep.
“I’m really going to try. I’ve made a promise to myself. The last link I clicked on told me it would change the way I see the world, but all it was was a kitten snuggling with a dog.”
Psychologists believe this effort is futile, as the human brain is hard wired to click on links that promise things that are too good to be true.
If this goes well, Hepper claims his next move will be to stop sharing memes.
